Prepared the Butcher’s Way

We’ve been experts in meat for half a century now, using our knowledge and experience to ensure your dog gets the natural nourishment that allows them to thrive.


No nasties

We never use artificial colours, flavours or preservatives. Simple as that.


Complete and balanced

Butcher’s meals are rich in all the nutrients your dog needs. You can be confident that your dog is eating a well-balanced diet full of essential vitamins, minerals and fibre.


Carefully sourced from British and Irish farmers

We believe nothing is better for your dog than nature’s most nourishing food. We carefully prepare all our meals right here in the heart of England with natural ingredients from British and Irish farms, and only use suppliers we know and trust to make delicious, nourishing food for dogs. You can be confident that all our ingredients are of the highest standard – that’s what we demand for our meals.

The Butcher’s Story

Butcher’s began with Fred and Alice, and the butcher’s shop they opened in Rugby, Warwickshire. Over 30 years, Fred and his four sons built up a thriving family business, rearing and selling livestock as well as preparing and selling quality British meat to local markets and butchers as far afield as Birmingham and London.

The original tripe recipe

In the 60s, run by the second generation of the family, Butcher’s began supplying the grocery chain J Sainsbury’s. Then, youngest son Graham applied his in-depth knowledge of meat to the development of the original Butcher’s tripe recipe for dogs. As tasty as it was nutritious, it was an instant success when it went on sale in 1987.

Bigger and better than ever

Having welcomed a third generation into the fold, farming is still firmly in the family, and Butcher’s continues to extend and enhance its range of food for dogs. Using natural super food ingredients, including meat sourced only from British and Irish farmers, we’re determined to help keep your four-legged friend healthy and happy with complete, nutritious food.

Why dogs love wet food

Watch your dog tucking into a bowl of wet dog food and you’ll see how much they enjoy the taste. And it comes with lots of nutritional benefits, too.

Find out the facts

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